Our latest articles could seem to readers excessively technical, science-oriented, specialized and uninteresting. Therefore, the Editorial Board decided to print something different: easy to read and watch, elegant, journalistic. Specifically, a potpourri of remarks and ideas on the topic of “LED screens in sports”.
Naturally, we agree with potential objections – “Sports LED screens” are nothing new, event trivial. Nonetheless the topic is visually stimulating and important, especially in the year of global international events and Olympic Games. We wrote an article on the Great Britain gearing for the 2012 Olympics last year “Large outdoor LED screens at the London Olympics”.
47 500 square feet of digital display technology at the new Meadowlands Stadium
Sports LED displays were initially nothing more than modest scoreboards. Well, technology made a huge leap from a simple cardboard with the game’s score changed manually to gigantic LED video screen combined to complex multifunctional digital scoreboard.
Rental LED screen at the Biathlon World Cup Rental LED screen at the Alpine Ski World Cup
LED screen at the London volleyball competitions LED screen and scoreboard at the baseball stadium
Two 12.8х7.68 m LED screens at the Wroclaw Unique structure of LED video cubes at
Stadium in south west Poland -UEFA Euro 2012 Staples Center in Los Angeles
Why do we need a video screen at a stadium? Is it not easier to install traditional scoreboard? It is. But impossible. Spectators and fans are used to TV capabilities of immediate repeat or replay of important moments and demand similar service while at the stadium. But video screens are not just an entertainment media, they are also important tools for advertising sales. The impact of advertising at the peak of emotional game is exceptional. The effectiveness of stadium-based advertising and therefore advertising prices at such events tend to be the highest. Do not discard the secondary effect of the TV broadcasting: on TV we watch screens within screens and the impact of in-field advertising extends from the thousands of spectators to millions of TV viewers around the world.
LED screen for swimming competitions LED screen and LED video perimeter at the
Large rental LED screen of the Dallas Mavericks Four LED screens and two giant LED ribbons at the Tampa Bay stadium
To wrap up, here are two huge LED screens worthy of the Guinness Book of Records. One was installed in 2011 by Daktronics in Los Angeles for the Coliseum stadium and measures 40x150 feet (or 12x45 meters). With the 15 mm pitch, this screen has extremely high resolution of 792х3000 pixels.
Giant high-resolution LED screen in Coliseum arena in Los Angeles
And here is the largest possible LED screen manufactured by Mitsubishi company. Back in 2009 we wrote about the “Gigantic structure made up of four LED screens at Dallas Cowboys stadium”, also made by this Japanese firm. However their new LED 107.52х10.88 meter screen made specifically for Dubai World Cup Racing competitions is even bigger and more impressive.
We are used to large video screens. They are around us everywhere. However, it is in the stadiums that the screens are the most effective. LED screens bring action closer to spectators and thus make competitions more enjoyable.