Outdoor digital signage trends for 2015
Interactive. It's a word that very few of us used 10 years ago, and its meaning has changed significantly in the digital age. Nowhere is the trend toward interactive media more intriguing than in outdoor digital signage. 2015 promises to be a year of increased interactive marketing. Here are some trends demonstrating how digital signage has literally energized the static display. Interactive marketing will take digital displays to the next level — making outdoor LED signage a great choice for interacting with customers.
The era of technology driving society is changing. With newer applications and readily available tech, we will continue to harness its power to personalize our lives, ease day-to-day decisions, and give consumers the knowledge to streamline their lives. Interactive marketing is actually less intrusive because, compared to traditional marketing, it is tailored to customers' needs and daily routines, making technology serve society in unprecedented ways.