8 steps to successful digital signage content
Every medium used to convey information needs engaging content. Digital signage is no different. From the words used to the font chosen, digital signage has certain nuances and size constrictions that need be considered in order to successfully reach the target audience. For reference, we've compiled the eight most important things to remember when creating and managing digital signage content.
1. Keep text simple and clear
2. Timing is everything— When using a slideshow-type screen with scrolling images, slow down the timing in order to allow the audience to consume the information. Often the screen frequency is too fast, leaving the viewer frustrated and unable to digest all of the content. However, leaving the screen for too long can be equally damaging to the message. We recommend keeping each item/screen play time under 7 seconds.
3. Use attention-grabbing visuals
4. Place a call to action on every screen — Start a call to action with a verb, keep the verb and subject close together, and embed it in each screen being used (e.g. "Get Yours Today," "Get Started Now," "Try it for Free," etc.)
5. Keep motion to a minimum — Use motion sparingly. Too much motion can have a detrimental effect on the message by distracting the viewer.
6. Content variety is critical — Digital signage content should vary greatly based on the location and intended use. Below is a comprehensive list of ways we've seen digital signage successfully utilized in the past:
7. Content is king — Is the content entertaining, informing and educational? Consider using rhyme and alliteration to allow for quicker retention and memorization. Most people can remember up to three items at any given time. Keep the message clear and concise, and keep the screen views long enough so that the message can be read and absorbed.
8. Should content be managed remotely or manually? — Installing signage with remote management capabilities is one of the best ways to update content. Many digital signage companies have software that can include new social components for Digg, Instagram, Google Calendar, Google Drive, Picasa, Google Plus, YouTube, Facebook, and Twitter. In addition, some digital signage companies have added new integration features for web browsers and expanded support for node.js and JSON for custom insertion and custom component integration.